Children draw their experiences of airline travel
Since my days at Crayola, this has always been one of my favourite design research tools, Drawing the Experience. It works particularly well with children who often resort to single word answers to questions. Armed with a box of crayons, they’ll give you some pretty deep insights into how they feel about anything. While working with an airport in Ireland, we asked passenger’s children to draw what they liked and didn’t like about airports, and what would their perfect airport would have in it. All of this was geared toward helping to create a more family-friendly user experience.
Armed with some simple tools you can better understand the needs of the people you’re trying to create better products and services for.
Related: See how children created their own paper laptops. Are any computer manufacturers listening?
